I refuse to consider an advertising-based business model
"Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency." - Raymond Chandler
How many Wikipedias might we build every day if we didn't watch advertising? [transcript]
"Shirky defines as a unit of attention "the Wikipedia": 100 million person-hours of thought. As a society we have been burning 2,000 Wikipedias per year watching mostly sitcoms"
There is something irresponsible about making money from advertising. The idea of monetizing people's attention makes me feel the same way I'd feel about burning books to stay warm.